Using Marketing To Scale Sales For Coffee Brands
We’re a digital marketing & revenue growth agency for coffee brands.
Our team of experts have dozens of years of experience helping coffee companies to generate more leads and convert more sales. We work across the supply chain from seed to cup, working with everyone from producers, roasters & importers to equipment brands, distributors & coffee associations.
We do this by combining expert knowledge of the coffee industry with several key B2B marketing channels, including brand & creative redesigns, web development, email marketing, SEO, and more.
for coffee brands
coffee industry
coffee industry
Our platforms and services
Klaviyo
We have been working with Klaviyo for more than five years. Our team knows everything they need to ensure you have the best possible open rate and clickthrough rate for your newsletter.
Semrush
We use Semrush as a position tracking and keyword research tool to determine the optimal SEO strategy for your brand. Once up and running, we monitor your performance on search engines and continue to adjust your strategy.
WordPress
We have over 15 years of combined experience building websites in WordPress, meaning we’re fully equipped to bring your vision to life. We can build websites optimised for B2B leads – meaning you maximise your sales.
Figma
Our graphic design team uses Figma day-in-day out to create stunning designs – from website mockups to promotional social media posts, we have the expertise to realise your vision.
Adobe Creative Suites
Our designers are experts with platforms including Adobe Illustrator (for logos), Photoshop (for photo editing), Audition (for podcast & audio production), Premiere Pro (for video editing) and much more.
We’ve helped dozens of brands utilise LinkedIn for both personal brand-building and scaling a business’ presence. We can help you rapidly connect and network with thousands of potential customers.
YouTube
We have built comprehensive video strategies for clients over the years for both short and long-form video, including recording 100% original content in our dedicated London studio.
StreamLabs
Webinars are one of the most valuable lead magnets out there – and we’ve delivered dozens through this industry-leading platform, which integrates with YouTube & LinkedIn with ease.
Instantly
We use Instantly to manage automated cold email outreach across multiple inboxes. Its smart sending algorithm ensures deliverability remains high while allowing us to test subject lines, preview text, and messaging variations to optimise campaigns.
NeverBounce
Our outreach specialists use NeverBounce to clean and protect all email lists before we begin cold campaigns. This reduces bounce rates and ensures we’re only targeting real, verified email addresses.
Yoast
For on-page SEO, our editorial experts use Yoast to guide content optimisation in real time. From meta descriptions and headers to keyword density and internal linking, Yoast helps ensure each piece of content is optimised for discoverability.
Moz
Moz helps us monitor keyword rankings and track domain authority across client websites. Its backlink analysis and on-page grader tools are especially useful when reviewing technical SEO and planning long-term strategy.
Ahrefs
We use Ahrefs to conduct in-depth SEO research alongside Semrush – from competitor analysis to backlink audits and keyword discovery. Its Content Explorer and Site Audit tools are essential for spotting growth opportunities and fixing technical issues.
Google Analytics 4
In 2023, GA4 replaced Google’s old Universal Analytics platform, giving project managers the opportunity to track traffic in multiple different ways – and explore how it converts. We manage a portfolio of websites & monitor traffic regularly through GA4.
Chatbase
On average, we find that about 5% of all client leads come through their chatbot. If you don't have a platform like Chatbase up and running, you are missing out on potential leads: plain and simple.
Dripify
As well as automated email outreach, we also manage LinkedIn outreach through Dripify, which can send hundreds of connection requests and InMails every day to build your personal network & create an engagement funnel.
Trusted by Leading Coffee Brands
We've worked with some of the biggest names in the coffee industry – as well as VC-backed companies looking to launch a new coffee machine or enter new markets.
Our clients range from award-winning roasters & equipment brands to packaging companies, green coffee traders & national coffee associations. Here are some of them:
"Working with the PDG team has been a remarkable experience. Their professionalism, responsiveness and support have been instrumental in the successful execution of our participations at international trade shows, including the recent World of Coffee Brussels. Their support in selecting specialized roasters for our Brew Bar, significantly increased the overall engagement and attendance at our booth, allowing us to focus on showcasing the quality and diversity of Guatemalan Coffees though different fronts. We truly value this collaboration and look forward to continuing to work together in future events."
"Working with PDG Media was one of our best moves - they're professional, capable, and engaged. It's one of the few marketing agencies (if not the only one) that deeply understands the industry. This is combined with the wide skill set of their team, which covers social, website, SEO, and email marketing, I highly recommend working with them!"
"Our partnership with PDG Media is really valuable. From the very beginning, they worked to build a full-service digital marketing strategy that allowed us to reach potential new clients and distributors across several major international markets. I'd recommend them to any coffee brand looking for B2B digital marketing services."
"Working with PDG Media on the Metropolis website was a great experience. The process was really straightforward, they were open and flexible with feedback, and understood our goals from the beginning. I'd recommend them to anyone in the coffee industry looking to build a new website or overhaul an existing one."
Frequently Asked Questions
If you have got a question, take a look below — they address some of the most common concerns that people have about our products & services.
Since 2018, we’ve turned coffee brands from around the world into industry leaders, helped them reach new markets, and ultimately scaled their sales to build a machine for qualified B2B lead generation.