Frequently Asked Questions
What is PDG Media?
A subsidiary of Perfect Daily Grind, our agency exists to support the coffee industry and coffee-related industries. In addition to a full range of social media services, we provide website design, newsletter creation, and business and value chain consulting. PDG Media is part of a larger group which includes PDG Espanol, PDG Brasil, PDG Cocoa, and Producer Roaster Forum (PRF).
Do you manage social media channels?
Yes. Over 50 currently.
Why should I outsource my digital marketing?
Working with our experts means you can skip the hassle of training and directing a new staff member. We’ll guide you through the process, creating marketing materials consistent with your brand story. Outsourcing enables you to focus on what you do best. As industry leaders on the bleeding edge of specialty coffee trends and marketing trends, our wide experience and network can greatly benefit your business. We’ll keep promoting you by spotting trends, identifying opportunities, introducing you to helpful industry professionals, and so on.
What will it cost?
Cost depends entirely on the scope of the project. Generally, we work on longer term projects to create a lasting impact. Email us for a quote or price breakdown.
What’s your coffee background?
Henry Wilson, the founder of PDG Media, has a background in management consultancy and was awarded Specialty Coffee Association (SCA) Entrepreneur of the Year in 2016. Our various staff members have experience as coffee traders, baristas, event organisers, roasters, and coffee producers. If you can name it, we’ve got it covered. Our thorough understanding of the industry means that PDG Media is positioned perfectly to get your message or product in front of the right people.
What does full-service mean?
Unlike a lone freelancer, our expert team can do it all. We can put together a package to help your brand grow while remaining relevant. Our services include consulting, branding and logo design, web design, writing/editing newsletters, blog posts, and a complete range of social media content creation and management. Platforms include Instagram, Twitter, LinkedIn, Facebook, YouTube, Vimeo, and Tiktok, to name a few.
Do you work remotely or locally?
Both. We normally work remotely with regular check-ins, meetings at trade shows, etc. When required, we’re more than happy to travel and work alongside you on-site.
What languages do you work with?
We have native English, Portuguese, and Spanish speakers in-house. Most of our staff members are fluent in at least two languages.
Turnaround time?
We can work fast. While campaign and content planning is normally done in advance, last-minute changes or additions are sometimes necessary; we understand that. Our team is flexible, and recognizes the need to work in the moment, jumping on a relevant trend, topic, or industry event if needed. We’re always happy to take on additional work and scope. If a 24 to 48 hour turnaround is necessary, we can make it happen.
Where are you based?
We are based in London, UK, but also have staff members located throughout Europe, South Africa, and the Americas (North, Central, and South).
How do you handle branding and intellectual property?
If we create it for you, there’s no need to credit us. Your brand belongs to you, and nobody else.
Can we sign an NDA and confidentiality agreement?
Yes. Several of our most prestigious coffee industry clients prefer confidentiality. If that suits you, we can draw up an NDA and confidentiality agreement to be signed along with your contract.
Can I join your team?
We’re always expanding and growing! Email us at info@perfectdailygrind.com with a list of bullet points summarizing your experience/mission/vision for the coffee industry, and what value you believe you can bring to our organization. We’ll review your info and be in touch!