Have you ever seen those really pretty Instagram accounts that look so organised and themed? Ever wondered how you could get your social media to look that good? How do you make your coffee look that good? Here are some tips on how to create your own social media aesthetic. 

Why is an ‘aesthetic’ important? 

Social media is a popular way to present your brand to the world. All the largest brands use social media as a platform to advertise their company but. Besides making your social media accounts look pretty, there are many other benefits to having an aesthetic.

Having an aesthetic attracts a larger community who may not have known about your brand before. Having an aesthetic not only grows your social media accounts, it is also likely to create more traffic to your website and to your company. 

Decide on your goals.

In order to create your aesthetic, you need to know what your goals are. Think about the target audience you are trying to reach and whether they would be interested in the aesthetic you are creating.

• What do you want to achieve with your social media?
• Who is the target demographic and what interests them? 
• What makes your product stick out compared to other competing brands?

If you are struggling to come up with goals for your social media, check out ‌the insights on each account to find out where your social media improvements can be made. Once you know what your goals are, you will have a better idea of the ‌aesthetic you should create.

Use your branding to the fullest.

Colours play a big role in how we view our surroundings. We associate colours with things around us, including the brands we consume. Your aesthetic should match the colours of your branding so that your consumers associate those colours together with your brand. This also applies to filters. The filter you use needs to match your brand and its colours. There is no point in using a black and white filter on your images if your brand is a lively coffee brand. 

Create a mood board.

An aesthetic is like a personality for your social media. It is a way for people to connect and identify with your brand. Finding the right words to describe your aesthetic may be difficult, so try picturing it. Find pictures of coffee and coffee cups that are similar to what you want to post.

Creating a visual mind map of what you want will help you narrow down colours, fonts, filters, and any other details you would like to add to your aesthetic. Pinterest and Canva are great ways for you to create mood boards that are simple and visual. 

Have a plan in place. 

In order for the aesthetic to work, you need to make sure that each post fits with each other. There needs to be ‌consistency in each post so that overall, it creates the desired aesthetic.  A great way to create consistency is to have something in your posts that your audience will remember.

For example, use a distinctive mug for each coffee picture you take so that your audience recognises the mug as a part of your brand. Take the pictures you would like to use and experiment with the order to find what works best.

Don’t be afraid to create an aesthetic that is unusual and out there. You want people to recognise it and be intrigued by your social media so that they follow you. There are a lot of coffee companies around the world, show them why your coffee brand stands out. Just like your branding represents your company, so should your social media aesthetic.

For more information on how to improve your branding and digital marketing aesthetics, reach out to a member of our specialist coffee marketing team here.