Meet Our Team of Experts
Our global team works with international coffee companies to help them acquire more B2B leads and scale their sales.
We have more than 50 years of combined experience in the coffee industry – with team members who have worked for leading espresso machine manufacturers, boutique specialty green coffee importers, and launched their own roasteries.
Henry Wilson
CEO & Founder
Henry is a former Accenture strategy consultant and the founder of Perfect Daily Grind, PDG Media, Global Coffee Awards & Producer & Roaster Forum. He has been helping coffee companies with their digital strategy since 2014, and has spoken extensively on the future of the industry over the years.
Ross Hindle
Group COO
Ross is the COO of PDG Media. He leads on day-to-day operations for the agency, having joined the group in 2020. He has worked in coffee & digital marketing for more than six years, and is studying for his WSET Level 3.
Laura Fornero
Digital Projects Manager
Laura is PDG Media’s Digital Projects Manager, handling key accounts across our agency clients. She has worked with the agency since 2018, managing key digital projects and omnichannel campaigns for clients around the world.
Carlos Santana
Senior Graphic Designer
Carlos is a Senior Graphic Designer who has been working at PDG Media since 2019. He has worked on some of our biggest client accounts to redefine their visual identity, including Nestlé, Metropolis, Flo-Smart, Hardtank & more.
Francesca Tiberio
Digital Editor
Francesca is the Digital Editor at PDG Media. Working in creative writing and digital marketing since 2022, her international education and fluency in several languages bring a naturally global perspective to the team.
Amar Garčević
Back End Developer
Amar is one half of PDG Media’s web development team, and focuses on building optimised websites for our agency clients. While he works predominantly on WordPress, he also has experience in several other platforms.
Tania Gutiérrez Jiménez
Key Account Manager
Tania is a Key Account Manager at PDG Media, focused on client management, growth, and marketing. She supports clients in achieving sustainable growth, with experience in founding a coffee brand and in account management beyond the F&B industry.
Aldo Salcedo
Digital Designer
Aldo is the Digital Designer at PDG Media. He is an art director and graphic designer with 8 years in the industry. He has worked with numerous agencies and holds a Master’s in Art Direction from Barcelona’s Superior School of Design.
Ognjen Puletic
WordPress Developer
As a WordPress developer, Ognjen creates professional websites tailored to business needs. He combines technical expertise with a practical approach, delivering clean, functional solutions that support growth online.
Diana Zuluaga
Key Account Manager
Diana is a Key Account Manager at PDG Media. Having spent over seven years managing marketing for coffee and coffee equipment brands across Europe, she joined PDG Media in 2026 to manage marketing campaigns for food and beverage clients.
Franka Dervishi
Digital Editor
Franka has recently joined PDG Media as a Digital Editor. With a background in creative writing and digital marketing, she brings SEO expertise, a writer’s heart, and a true passion for building communities. When she’s not working, she’s probably petting stray cats, making coffee, or trying her best to resist sweets.
Alastair Fenwick
Account Manager
Alastair is passionate about helping F&B brands thrive, and has worked in the sector since 2019 with restaurants, wholesalers, retailers & more. He joined PDG Media in 2024.
Trusted by Leading Coffee Brands
We've worked with some of the biggest names in the coffee industry – as well as VC-backed companies looking to launch a new coffee machine or enter new markets.
Our clients range from award-winning roasters & equipment brands to packaging companies, green coffee traders & national coffee associations. Here are some of them:
"Working with the PDG team has been a remarkable experience. Their professionalism, responsiveness and support have been instrumental in the successful execution of our participations at international trade shows, including the recent World of Coffee Brussels. Their support in selecting specialized roasters for our Brew Bar, significantly increased the overall engagement and attendance at our booth, allowing us to focus on showcasing the quality and diversity of Guatemalan Coffees though different fronts. We truly value this collaboration and look forward to continuing to work together in future events."
"Working with PDG Media was one of our best moves - they're professional, capable, and engaged. It's one of the few marketing agencies (if not the only one) that deeply understands the industry. This is combined with the wide skill set of their team, which covers social, website, SEO, and email marketing, I highly recommend working with them!"
"Our partnership with PDG Media is really valuable. From the very beginning, they worked to build a full-service digital marketing strategy that allowed us to reach potential new clients and distributors across several major international markets. I'd recommend them to any coffee brand looking for B2B digital marketing services."
"Working with PDG Media on the Metropolis website was a great experience. The process was really straightforward, they were open and flexible with feedback, and understood our goals from the beginning. I'd recommend them to anyone in the coffee industry looking to build a new website or overhaul an existing one."