BREEDCAFS
BREEDCAFS (BREEDING Coffee for AgroForestry Systems) is the coffee production division of CIRAD, a French governmental body focused on agricultural research and development.
We ran a sponsored article campaign on Perfect Daily Grind to increase visibility for BREEDCAFS and inform the wider industry on the initiative.
This included
- Publicising research in a dedicated Perfect Daily Grind article.
- Running PR campaigns to the wider industry media.
- Interviewing farmers who had participated in BREECAFS initiatives first-hand, including in Vietnam, Cameroon, and Nicaragua.
Results
More than 4.6 million impressions delivered over 6 month period to a highly engaged B2B audience.
Book a Consultation
Trusted by Leading Coffee Brands
We've worked with some of the biggest names in the coffee industry – as well as VC-backed companies looking to launch a new coffee machine or enter new markets.
Our clients range from award-winning roasters & equipment brands to packaging companies, green coffee traders & national coffee associations. Here are some of them:
"Working with the PDG team has been a remarkable experience. Their professionalism, responsiveness and support have been instrumental in the successful execution of our participations at international trade shows, including the recent World of Coffee Brussels. Their support in selecting specialized roasters for our Brew Bar, significantly increased the overall engagement and attendance at our booth, allowing us to focus on showcasing the quality and diversity of Guatemalan Coffees though different fronts. We truly value this collaboration and look forward to continuing to work together in future events."
"Working with PDG Media was one of our best moves - they're professional, capable, and engaged. It's one of the few marketing agencies (if not the only one) that deeply understands the industry. This is combined with the wide skill set of their team, which covers social, website, SEO, and email marketing, I highly recommend working with them!"
"Our partnership with PDG Media is really valuable. From the very beginning, they worked to build a full-service digital marketing strategy that allowed us to reach potential new clients and distributors across several major international markets. I'd recommend them to any coffee brand looking for B2B digital marketing services."
"Working with PDG Media on the Metropolis website was a great experience. The process was really straightforward, they were open and flexible with feedback, and understood our goals from the beginning. I'd recommend them to anyone in the coffee industry looking to build a new website or overhaul an existing one."