RTD campaign including functional beverages
In Q1 2025, we worked with Hardtank, a leading private label RTD manufacturer, on a campaign to push ready-to-drink coffee & functional beverages (e.g. nootropics, adaptogens, etc).
The campaign consisted of
A series of case studies with successful clients in their Cold Brew Insights SEO blog.
Klaviyo newsletters.
A webinar in January 2025 featuring two leading RTD clients: NOOZ and Rocket Bean.
Email sequencing to specific markets.
New beverages pages on their website.
Advertising on Perfect Daily Grind and Coffee Intelligence.
Personal brand building on LinkedIn for the chief of sales.
Results
More than 100 qualified inbound leads specifically for RTD by the end of the quarter.
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"Working with the PDG team has been a remarkable experience. Their professionalism, responsiveness and support have been instrumental in the successful execution of our participations at international trade shows, including the recent World of Coffee Brussels. Their support in selecting specialized roasters for our Brew Bar, significantly increased the overall engagement and attendance at our booth, allowing us to focus on showcasing the quality and diversity of Guatemalan Coffees though different fronts. We truly value this collaboration and look forward to continuing to work together in future events."
"Working with PDG Media was one of our best moves - they're professional, capable, and engaged. It's one of the few marketing agencies (if not the only one) that deeply understands the industry. This is combined with the wide skill set of their team, which covers social, website, SEO, and email marketing, I highly recommend working with them!"
"Our partnership with PDG Media is really valuable. From the very beginning, they worked to build a full-service digital marketing strategy that allowed us to reach potential new clients and distributors across several major international markets. I'd recommend them to any coffee brand looking for B2B digital marketing services."
"Working with PDG Media on the Metropolis website was a great experience. The process was really straightforward, they were open and flexible with feedback, and understood our goals from the beginning. I'd recommend them to anyone in the coffee industry looking to build a new website or overhaul an existing one."