SEO and Content Strategy
AI-optimised content that ranks on search engines and appears in LLM results.
What we do
We help our clients devise search engine optimisation (SEO) and AI optimisation (AIO) strategies that help their website appear at the top of Google results and in LLMs like ChatGPT and Gemini. These strategies increase visibility, drive traffic to your website, and gain citations on AI Overviews and LLM responses, establishing you as an industry authority.
We undertake data-driven keyword research to determine which topics to cover in your content and how to approach them in articles. Then, we implement best practices for content and website layout so Google can easily crawl your website and display it in search results.
Our team is also aware that SEO and digital publishing are changing quickly as AI search and machine-generated overviews dominate search results. We’re constantly monitoring these new developments, providing our clients with strategies to appear in AI citations and optimise their content for this new era of search. Our guidance will help your website appear in AI results on platforms like ChatGPT and Gemini, interacting with potential customers in exciting new ways.
Results
- Appearing at the top of Google Search results for topics aligned with your business
- Appearing as a cited source in answers on AI platforms like ChatGPT, Gemini, and Google AI mode
- Implementing long-tail keyword strategies for future content that performs well over time
- Optimising existing websites so they remain visible amid ongoing SEO and AIO changes
- Driving engaged traffic and AI citations that make leads more likely to interact with your business
SEO Case Studies
Metropolis Workshop
“Capsule Production Launch”
MTPak Coffee
“Ambassadors Campaign”
Flo-Smart
“More Than Milk”
SOVDA
“Roaster Collab Series”
Frequently Asked Questions
Why should I outsource my SEO?
You should speak to PDG Media for SEO services because the landscape is shifting at a faster pace than ever before. Without proven expertise, your website and content may no longer be optimised for driving traffic.
In the past 12 months, learning-language models (LLMs) such as ChatGPT have revolutionised search, with traditional SEO methods no longer guaranteeing visibility.
Our team is constantly monitoring new developments to provide results-driven strategies, helping you master these new opportunities.
Which SEO tools do you use?
We use a range of SEO tools across our workflows. From keyword research to publishing and monitoring performance, we use Semrush, RankMath, Google Analytics, and Google Search Console.
How do you optimise websites and content for AI?
We look at your existing content to see how clearly it signposts key information for AI tools like ChatGPT and Gemini. Then, we update its structure, optimise your website’s structured data, and add clear, key pointers that boost your AI visibility.
Got more questions? Get in touch with our team today!
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